Services / SEO & AEO
Local SEO, technical fixes, and answer engine optimization, scoped to where you're starting from.
People are already searching for what you do. SEO is the work of making sure they find you — instead of the competition three towns over.
That work looks different for every business. A local trades company mostly needs to win its service area: Google Business Profile, local citations, and pages that match how people actually search. A product business may need content strategy and technical depth. The scope follows the situation, which is why every SEO engagement starts with an audit of where you actually stand.
A prioritized roadmap of what's holding your site back, in plain language.
Google Business Profile, citations, and location pages that win your service area.
Schema markup and answer-ready content so AI tools can find and cite your business.
Monthly reports that say what changed and what it did — no vanity metrics.
More people now ask AI assistants for recommendations instead of scrolling search results. Most small business websites aren't structured for that at all — which makes it one of the best opportunities right now. Plan-It builds answer engine optimization into every SEO engagement: structured data, quotable content, and the consistency signals AI systems look for when deciding which business to mention.
Good to know
Local SEO improvements often show within two to three months, while competitive terms can take six months or more. SEO is cumulative — which is why retainer work typically has a three-month minimum.
SEO helps you rank in traditional search results. AEO — answer engine optimization — helps AI tools like ChatGPT and Google's AI Overviews find, understand, and cite your business when people ask questions. Plan-It builds for both.
It depends on your market. Some businesses just need technical issues fixed and a solid foundation — a one-time audit and cleanup. Competitive markets usually need ongoing work to hold and grow rankings.
Yes. That means structured data your site may currently be missing, content formatted the way answer engines pull from, and consistent business information across the web — all part of how Plan-It builds and optimizes sites.
Tell us where you're headed. We'll tell you what it takes to get there — no pitch deck, no pressure.
Start a project Or email hello@planitcreativestudio.ca