Services / Brand identity
Logo, colors, type, and voice — built as a system that comes out right every time.
A brand is a system, not a single graphic. When it's built properly, you can hand it to a printer, a sign maker, or a future hire and have everything come out right — the same colors, the same type, the same voice, every time.
Whether you're starting from nothing or tightening up something that's drifted, the deliverable is the same: a real kit you own and can use anywhere.
Primary mark plus variations — horizontal, stacked, icon-only — in every format you'll need.
A palette and font pairing chosen for your brand, with accessibility checked.
A practical document covering usage, spacing, do's and don'ts — not a 90-page manifesto.
Signage, wraps, cards, menus, social templates — scoped to what your launch needs.
Branding starts with questions, not sketches: who you serve, what you want to be known for, and where the brand will actually live — storefront, trailer wrap, website, social. Concepts come next, then refinement rounds until it's right.
Good to know
A typical project includes your logo suite with variations and file formats, a color palette, typography choices, and a brand guidelines document so everything stays consistent wherever it's used.
Yes. Plenty of projects start from an existing logo that needs a refresh, or a full system built around it: colors, type, templates, and guidelines.
You'll get everything a printer, sign maker, or web developer would ask for — vector files for print and scaling, plus web-ready formats, in color, black, and white versions.
Yes. Launch collateral like signage, vehicle wraps, menus, business cards, and social media templates can be scoped into any branding project.
Tell us where you're headed. We'll tell you what it takes to get there — no pitch deck, no pressure.
Start a project Or email hello@planitcreativestudio.ca